NCB ACE Coach is the staff app of NCB ACE Sports, a cricket academy in Delhi, India. It is used only by the academy's coaches and administrators. There is no public sign-up: the academy creates every account. The app is developed and run for the academy by Easel Platforms. In this policy "we" means NCB ACE Sports and Easel Platforms acting for it.
What we collect
About students and parents (entered by academy staff): student name, age or date of birth, gender, batch and centre, joining date, monthly fee, attendance, fee payments and dues, notes about breaks, and whether the indemnity form is on file; the parent's name and phone number; and, only where the academy invites a parent to its parent app, the parent's email address. Parent phone numbers are visible to the Admin and Super Admin only. They are never shown to coaches in the app, in notifications or in any export.
About staff: name, login phone number, role, a hashed PIN (we never store the PIN itself), check-in and attendance times, cash collected and handed over, and, for staff on the payroll, salary, payslips and staff advances (loans from the academy to staff and their repayments). If you allow it on your device, the app records your location once when you check in for a session, so the academy can confirm attendance at the centre. Location is never tracked in the background and only admins can see it.
Photos and files you choose to upload with the camera or from your gallery: signed indemnity forms, payment screenshots and receipts. Admins can also upload the academy's bank statements to match payments. Payment screenshots are deleted automatically after 90 days.
App use: we keep a record of which screens are opened (your user id, your role and the screen, with no device fingerprint, no advertising id and no cookies) to fix problems and improve the app. These records are deleted after 90 days. Important changes (such as fee edits) are kept in an audit log so the academy can check who changed what.
Ask the app: if you use the AI search box, the question you type is processed to find the answer. Phone-like numbers are removed from the question first. The question is processed by Cloudflare Workers AI inside the academy's own Cloudflare account, or by a model the academy runs on its own computer. It is never sent to other AI companies and is not used to train AI models. The answer is built from the academy's own records, limited to what you are already allowed to see.
Notifications: if you turn on notifications we keep a push address or device token for your device.
The app does not use the microphone, does not read your contacts, and contains no advertising.
Why we use it
Only to run the academy: take attendance, collect and verify fees, track cash, pay staff, keep safety forms on file, send invoices and receipts to parents, and keep the app secure. We do not sell data, show ads, or use data for advertising or profiling.
Who can see it
Coaches see only their own batches and students. Admins see everything. Finance and payroll information is visible to the Admin only, and to the Super Admin only if the Admin chooses to share it. Staff can see their own payslips and advances. Invoices reach a parent through a private link that expires.
Where it is stored and who processes it
Data is stored on Cloudflare (database and file storage) and always travels over encrypted HTTPS connections. A few service providers process data for us and only to run the app: Cloudflare (hosting, storage and Workers AI), Google (the academy's own Google Sheet, if connected, and Firebase Cloud Messaging for Android notifications), Apple (iPhone notifications), and an email delivery service when the academy emails an invoice. Notifications contain no phone numbers. When the academy invites a parent to its parent app (Starling, also made by Easel Platforms), the parent's name and email address are sent to that app so the parent can sign in. We do not sell or rent data to anyone.
Keeping and deleting data
Data is kept while a student or staff member is active and for as long as the academy needs it for its records and accounts. You can ask for your data, or your child's data, to be corrected or deleted at any time:
- In the app: open More, then App and privacy, then Request data deletion.
- By email: write to info@easelplatforms.com from any address, with your name and the phone number linked to the account.
We reply within 30 days. When we delete an account we remove the login, profile, device tokens and location records. Some fee, payment and payroll records may be kept in anonymised form where the academy must keep them for tax or accounting law. See how to delete your account.
Children
The app is for adults running the academy and is not meant for children. Information about children is entered by the academy with the consent of their parents or guardians.
Changes
If we change this policy we update the date at the top of this page.